The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Content Marketer of the Year Award
Content people choose to read, watch and share.
About this category
This award recognises a content marketer, writer, editor or producer whose content has built an engaged audience and delivered business results. Judges look for quality, consistency and a clear link between the content and the outcomes it drove.
Eligibility
- Open to individual content marketers
- Writers
- Editors and producers
Judging criteria
- Quality of content
- Audience insight
- Distribution
- Engagement
- Business results
Qualitative criteria
- Originality
- A strong editorial voice and respect for the audience
Metrics
- Audience growth
- Engagement
- Search visibility
- Leads or sales influenced and subscriber growth
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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