The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
In House Marketing Team of the Year Award
The team inside a business that made marketing work.
About this category
This award recognises an in house marketing team that has delivered outstanding results for its organisation through strong strategy, creative work and close collaboration with the wider business. Judges look for collective results and how the team works.
Eligibility
- Open to in house marketing teams of two or more people
- In any sector and of any size
Judging criteria
- Strategy
- Quality of work
- Business results
- Collaboration with sales and leadership
- Team culture
Qualitative criteria
Shared ambition and a reputation for delivering across the business.
Metrics
- Revenue or pipeline influenced
- Brand measures
- Efficiency
- Stakeholder satisfaction and team retention
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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