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Marketing Excellence Awards
Content and Social Team of the Year Award
Building communities, not just followers.
About this category
This award recognises a content, social media or community team, in house or agency, that has built an engaged audience and delivered business results. Judges look for consistency, creativity and evidence that the audience cares.
Eligibility
- Open to in house and agency content
- Social media and community teams
Judging criteria
- Creativity
- Consistency
- Audience engagement
- Community management
- Business results
Qualitative criteria
A distinctive voice and real conversations with the audience.
Metrics
- Engaged audience growth
- Engagement rates
- Share of voice
- Community sentiment and traffic or sales influenced
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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