The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Digital Marketing Agency of the Year Award
Results that clients can see in the numbers.
About this category
This award recognises an agency specialising in search, paid media, social, web, email or performance marketing that has delivered outstanding, measurable results for clients. Judges look for performance, transparency and innovation.
Eligibility
Open to agencies whose main services are digital or performance marketing.
Judging criteria
- Client performance results
- Channel expertise
- Reporting and transparency
- Innovation
- Retention
Qualitative criteria
Honest reporting and a genuine focus on client outcomes.
Metrics
- Return on ad spend
- Cost per acquisition
- Organic growth
- Conversion improvements and client retention
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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