The benchmark of excellence
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The Marketing Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Marketing Excellence Awards
Independent Agency of the Year Award
Punching well above its weight.
About this category
This award recognises an independent agency, or one with fewer than 50 staff, whose work and results stand out for its size. Judges look for the quality of client work, smart use of resources and how the agency competes with larger rivals.
Eligibility
Open to independently owned agencies and agencies with fewer than 50 staff.
Judging criteria
- Client results
- Creative quality
- Resourcefulness
- Growth
- Client relationships
Qualitative criteria
- Agility
- Personal service and a clear identity
Metrics
- Client results
- Retention
- New business wins
- Revenue growth and client feedback
Additional criteria
Entries should include a concise case study with the objective, the audience, what was done and what changed as a result. Include results against the objectives set, not only reach or impressions, and supporting evidence such as client, stakeholder or customer feedback where possible. Commercially sensitive numbers may be given as percentages or ranges. Judges consider budget and team size, so smaller teams and agencies compete on equal terms.
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